Google Ads is known to be the best advertising platform among all the others. It is used by businesses all around the world to grow their business, and increase revenue and conversions. More than 5.6 billion searches occur in Google every day, making Google the best place to advertise. You will be well visible in front of your customers, which will help the business to grow.
However, if you are a beginner, you might face difficulty using this platform for ad posting. However, using it for a while will help you get used to the platform and find out how to use it. To make it easier for you, we will help you understand the process in 7 easy steps. Here are the steps are given below in detail; make sure to follow them for the best results in your campaign.
What Are Google Ads?
Before we proceed to the steps, you need to understand what Google Ads is in detail. You might already have a basic idea about this platform if you are thinking of using it. However, there are some things that you need to know before using it. Google Ads is one of the popular pay-per-click advertising platforms in Google SERPs (Search Engine Result Pages).
You can create ad campaigns on this platform to organize similar ad groups. Do you know how Google ads generate responsive search ads? Well, there are many different things to know about Google Ads in depth. However, let’s find out how to create an ad campaign on Google for now.
Step 1: Google Ads Website
First, you need to visit the official website of Google ads. You will find the option “Start Now,” click on it to sign up for the Google Ads account with your credentials. Then, there is another option available that says “Create Your First Campaign” You have to click on that if you want to start your campaign.
Step 2: Choose The Name And Type Of The Campaign
After clicking on the “Create Your First Campaign,” there are many things that you need to choose. Yes, you have to choose the name and type of the campaign. It is best to choose the “Search Network only” After you are done choosing the type, you have to choose a name for your campaign. It is best to give anime based on the services and products that you are offering.
Step 3: Pick Ad Display Location
Now, you have to choose the location where you want the campaign to run. You can choose a country, city, small area, large area, or anything. However, you have to keep in mind to choose a place where your ideal customers are maximum.
So, if you are a local business, then choose the local area. If you are someone who sells products to the entire United States, then choose the US.
Step 4: Set Up Daily Budget
When you are a beginner in Google Ads, it is best to choose a daily budget. It will help you to gather data, start slowly, control your spending, and other benefits. However, keep in mind that Google might go over your daily budget.
So, monitor your campaign and control the budgers very carefully. You will also need to choose the payment option among Automatic Payments, Manual Payments, and Monthly Invoicing.
Step 5: Add Different Keywords
Now comes the most tricky part, where you will need to pay close attention. This is the most important part that will decide the outcome of your campaign. It is best to add as many keywords as possible until you become a proficient advertiser or are used to Google Ads.
Make sure that all the keywords you are adding are relevant to your business. It will cost you more money, but it is hard to pick the best keywords for beginners. You will be able to pick the best keywords for your business eventually.
Step 6: Create Ads
This is the fun part where you will be able to create an ad. You have to make it attractive which makes the customers click and visit the website. If you have the best keywords placed in the ad, you are most likely to get customers. Customers will be able to see your ad when they are searching for products and services with the specific keyword that you used in the ads.
Step 7: Set Conversion Tracking
The last but most crucial step is conversion tracking. As the name suggests, you will be able to track all the conversions of your ad campaign with its help. Google provides you with different options to set conversion tracking such as calls from the website, calls from ads, webform leads, imports from sales, and e-commerce ads.
Using Google Ads might be easy for people who have been using it for years. However, it is quite challenging and overwhelming for beginners. This is why you need to take the help of these steps to make your Google campaign a success and create ads easily. Go through each step of the process to find out how to create in detail.